DisplayLink Graphics Adapter (019B) USB Driver 6.1.36484.0 for XP/Vista/Windows 7

The package provides the installation files for DisplayLink Display Adapter (019B) USB Driver version 6.1.36484.0.

In order to manually update your driver, follow the steps below (the next steps):

1. Go to Device Manager (right click on My Computer, choose Manage and then find Device Manager in the left panel)
2. Right click on the hardware device you wish to update and choose Update Driver Software
3. Choose to select the location of the new driver manually and browse to the folder where you downloaded the driver

It is highly recommended to always use the most recent driver version available.

Do not forget to check with our site as often as possible in order to stay updated on the latest drivers, software and games.

Try to set a system restore point before installing a device driver. This will help if you installed a wrong driver. Problems can arise when your hardware device is too old or not supported any longer.

Source: http://drivers.softpedia.com/get/GRAPHICS-BOARD/DisplayLink/DisplayLink-Graphics-Adapter-019B-USB-Driver-61364840-for-XP-Vista-Windows-7.shtml

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Republicans accuse Obama of exceeding authority

Senate Minority Leader Mitch McConnell of Ky. gestures as he speaks with reporters on Capitol in Washington, Tuesday, July 9, 2013, about student loan rates following a Republican strategy session. Interest rates doubled to 6.8 percent last week because Congress didn't avert a rate hike built into the law. (AP Photo/J. Scott Applewhite)

Senate Minority Leader Mitch McConnell of Ky. gestures as he speaks with reporters on Capitol in Washington, Tuesday, July 9, 2013, about student loan rates following a Republican strategy session. Interest rates doubled to 6.8 percent last week because Congress didn't avert a rate hike built into the law. (AP Photo/J. Scott Applewhite)

WASHINGTON (AP) ? In the courts of law and public opinion, congressional Republicans increasingly accuse President Barack Obama of exceeding his constitutional authority for the benefit of special interests, most recently by delaying a requirement for businesses to provide health care for their workers.

In one instance, Senate Republicans formally backed a lawsuit challenging the president's appointment of three members of the National Labor Relations Board without confirmation. The Supreme Court has agreed to review a ruling in the case, which found that Obama overstepped his bounds.

Most recently, the White House's decision to postpone a key part of the president's health care law drew rhetorical denunciations Tuesday from Republicans who, ironically, want to see the law repealed in its entirety.

Senate Republican leader Mitch McConnell of Kentucky said the action was part of a pattern of "indifference to the rule of law on the part of this administration. ... He did it with immigration. He did it with welfare work requirements. And he did it with the NLRB when he took it upon himself to tell another branch of government when it was in recess.

"And now he's doing it again with his own signature health care law," said McConnell, who is seeking re-election next year in a state where Obama is unpopular.

White House press secretary Jay Carney had no comment on McConnell's complaint that the administration is indifferent to the rule of law. The White House disputes each allegation in turn, citing specific legal authority for the president's actions, or saying the assertion was factually incorrect.

Oddly enough, on one particularly incendiary issue, Obama so far has rejected suggestions that he has authority to continue government borrowing without a vote by Congress to raise the debt ceiling. To switch course would inevitably invite a lawsuit.

Whatever the merits of the Republican claims, they sometimes include a dose of politics of the sort they accuse Obama of playing.

Rep. Steve King, R-Iowa, threatened to sue when Obama announced several weeks before the 2012 election that he would stop deportation proceedings against many younger immigrants who are in the country illegally, so long as they went to college or served in the military. The move was widely viewed as a gesture to Hispanic voters, many of whom live in key battleground states.

A suit subsequently was filed by federal immigration enforcement agents, and King was not a party to it, although his office says it was the product of a meeting he called. King also used the issue to raise money for his own re-election to Congress last fall, emailing potential donors that Obama "refuses to enforce immigration laws."

In addition to challenging Obama's adherence to the rule of law, McConnell's speech included a pre-emptive attack in case Democrats try to change Senate rules this summer and make it easier to confirm presidential appointees.

"I know Washington Democrats are getting a lot of pressure from big labor union bosses and other far-left elements of their base to do this," the Kentucky Republican said. "These folks have told Democrats it's time to pay up, and they don't have much time for things like the democratic process or the rule of law."

He spoke at about the same time House Democrats and union leaders held a news conference to pressure Republicans not to block confirmation for several appointments, including at the NLRB, which rules on collective bargaining disputes between employees and companies.

"Whatever it takes to get these nominees through, an up or down vote is what we want," said Bill Samuel, the AFL-CIO's legislative director. "That might very well include a change in the rules to make it impossible for the Republicans to filibuster the nominations."

The lawsuit backed by Senate Republicans challenged Obama's so-called recess appointments of three members of the NLRB.

The Constitution gives the president authority to make appointments without confirmation when the Senate is in recess. In the case at issue, Obama acted at a time Congress was away on an extended holiday break, but the Senate met every three days as part of an explicit strategy by Republicans to prevent such appointments.

Rejecting the administration's arguments, a three-judge panel of the U.S. Court of Appeals in Washington, D.C., ruled that recess appointments can be made only during the once-a-year break between sessions of Congress, typically at the end of the year.

Two judges on the panel also ruled that to qualify for a recess appointment, a position must become vacant while the Senate is in recess.

Despite Republican allegations, administration officials cite specific legal authority for some of Obama's actions.

The Treasury Department said the one-year waiver of the requirement for companies to provide health insurance announced last week was "an exercise of the administrative authority" granted by law when it comes to implementing new legislation like the health care act.

One official cited other recent examples of waivers under the same authority. A case in 2011 said aviation excise taxes that had lapsed and then been reinstated would not be applied for a three-week period ending the day Congress re-enacted them.

The other, from 2007, related to standards for penalties on income tax preparers, according to the official, who citing department regulations in speaking on condition of anonymity.

A year ago, when Obama announced the shift in immigration policy, Homeland Security Secretary Janet Napolitano cited "prosecutorial discretion."

McConnell's reference to welfare relates to a charge by Republicans that the administration proposed new rules to lessen the work requirements implemented as part of a 1996 overhaul of the program. The White House denies the proposal had that effect.

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Associated Press writers Jim Kuhnhenn and Sam Hananel contributed to this report.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2013-07-09-GOP-Obama/id-905348af4edf4f03a180918a048936b1

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Google Maps receives major update for Android and iOS, gains discovery feature (video)

Ever since Google Maps returned to iOS with a completely new UI last December, we knew it was only a matter of time until the Android app followed suit. The search giant even said this much when it launched a revamped web edition of Google Maps at I/O. Earlier today, version 7 of Google Maps popped up in the Play store boasting a new discovery feature, enhanced navigation and more. It's now official -- a major update is currently rolling out for the Android version of Google Maps, with an iOS build to follow. Beyond normalizing the UI across platforms, this update brings significant new functionality to the table. We took the revised Android app for a brief spin, so hit the break for our first impressions.

Gallery: Google Maps 7 for Android

Filed under: Cellphones, GPS, Tablets, Software, Mobile, Apple, Google

Comments

Source: Google Official Blog

Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/TzwWNUmmwtI/

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House GOP uncertain over immigration reform

Immigration reform moves to a crucial new arena on Wednesday when Republicans who make up the majority in the U.S. House meet to discuss their version of legislation that already passed the Democratic-led Senate.

While House GOP leaders insist the Senate version is dead on arrival, some signal possible areas of compromise on the measure considered vital to both parties and the legacy of President Barack Obama.

For Obama and Democrats, passage means following through on a promise to the nation's largest minority demographic -- Hispanic Americans -- to reduce uncertainty for millions of them living in the United States illegally.

For Republicans, it is the best and perhaps lone chance to make inroads with the key Hispanic demographic that overwhelmingly supported Obama in last year's presidential election.

However, Republicans in Congress and across the country remain split over how to deal with the 11 million immigrants living illegally in America -- those who sneaked in or overstayed visas.

That issue will be significant in next year's congressional elections with House Republicans under pressure from conservatives to oppose what the political right-wing calls amnesty in the form of a path to legal status and even citizenship for undocumented immigrants.

Moderate Republicans, including most of the party's leaders in Congress, want a compromise that would represent a potential breakthrough for the GOP with Hispanic Americans.

Former President George W. Bush added his voice on Wednesday to calls for a solution, telling a ceremony for new citizens that the present system was broken.

"I do hope there is a positive resolution to the debate," Bush said in a rare public comment about politics since he left office. While he refrained from taking sides, he sounded moderate in saying he hoped that "we keep a benevolent spirit in mind."

"We understand the contributions immigrants make to our country," said Bush, a Republican. "We must remember that the vast majority of immigrants are decent people who work hard and support their families and practice their faith and lead responsible lives."

Source: http://www.wdsu.com/news/politics/House-GOP-uncertain-over-immigration-reform/-/9853324/20919178/-/jdjam6z/-/index.html?absolute=true

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Jaguar Project 7 - 550 PS single-seater F-Type one-off - Paul Tan

Jaguar earlier promised to debut an F-Type-based design study at the 2013 Goodwood Festival of Speed this weekend, and this is it ? the one-off Jaguar Project 7. The name is a direct nod to the company?s seven Le Mans triumphs between 1951 and 1990 ? a British record (Bentley has six).

A lot of the Project 7?s bespoke elements ? from the new rear fairing section that incorporates a rollover hoop behind the driver?s head to the bright blue paintwork ? are reminiscent of one of Jaguar?s all-time greatest race car, the Le Mans-winning D-Type from the Fifties.

Other key design changes include a carbonfibre front splitter, side skirts, large rear diffuser and a fixed rear spoiler, giving the Project 7 a low, unified, muscular stance. The side louvres and bonnet vents are also carbonfibre, while the carbonfibre/aluminium wing mirrors draw inspiration from those on the C-X16 concept.

The windshield has been lowered, while a new nose design incorporates revised air intakes and headlights with gloss black surrounds instead of chrome. The roof system has been completely removed, and the car sits on 20-inch Blade forged-alloy wheels with carbonfibre inserts.

Inside, the Project 7 features a single composite bucket seat with racing harness that?s mounted 30 mm lower than a standard F-Type, meaning the driver sits a full 40 mm closer to the ground as the car?s ride height has been cut by another 10 mm. The passenger seat is replaced by a helmet holder, which carries matching blue paint and graphics.

More than just a one-off design study, the Project 7 is a fully-functional machine that will be driven at the Goodwood show. Power coming from Jaguar?s 5.0 litre supercharged V8 engine in 550 PS 680 Nm form ? an increase of 55 PS and 55 Nm over the range-topping F-Type V8 S.

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Source: http://paultan.org/2013/07/10/jaguar-project-7-550-ps-single-seater-f-type-one-off/

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Candy Apple Tarts

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Privacy Policy / Your California Privacy Rights
Revised and posted as of March 4, 2013

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Prime Publishing, LLC and Ginsburg Enterprises Incorporated ("Company," "we" or "us") reserves the right to revise this Privacy Policy at any time simply by posting such revision, so we encourage you to review it periodically. In order to track any changes to this Privacy Policy, we will include a historical reference at the top of this document.

This Privacy Policy will tell you, among other things:

Your California privacy rights.
How we collect information and what information we collect.
How we may use information.
How we may share information.
Your choices regarding the sharing of information.

ACKNOWLEDGEMENT/YOUR AGREEMENT
Company websites are not intended for use by individuals under the age of 18 or those who are not legal residents of the United States. By using our website or submitting information to us, you consent to the Company's use and sharing of the information collected or submitted as described in this Privacy Policy. If you are not 18 years of age or older and a valid resident of the United States or you do not agree with the terms of this Privacy Policy, do not provide us with any information or use any of the products or services offered or provided on Company websites or through Company technology.

YOUR CALIFORNIA PRIVACY RIGHTS
Beginning January 1, 2005 under California's "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to either: (1) a list detailing the categories of information shared and the entities to which such information was provided; or (2) to be notified of a mechanism by which a consumer may opt-out of having their information shared with third parties. We have elected the second option. To opt-out of having your information shared with third parties please write to us.

HOW DO WE COLLECT INFORMATION AND WHAT INFORMATION DO WE COLLECT?
We collect and combine personally identifiable information ("PII") and non-personally identifiable information ("Non-PII") through various sources, including those discussed below. For your reference, PII is data collected with an intention to specifically identify, contact or locate a person, including but not limited to name, address, telephone number, or e-mail address. Conversely, Non-PII is data that is not used to specifically identify, contact or locate an individual, including but not limited to zip code, gender, age, or IP address.

Distribution Partners
Website operators that license our ad serving technology pass information to us so that we may serve advertisements to you. The information passed may include, but is not limited to, your IP address, e-mail address, name, mailing address, telephone number, date of birth, and gender.

Offer Forms
We also collect information about you when you complete a survey or offer form on one of our websites or web pages. This information may include, but is not limited to: your e-mail address, name, mailing address, telephone number, date of birth, gender, and payment information; information about your background, interests, health, education, career goals, and shopping preferences; and any other personal information or unique preference information you provide to us or our advertisers.

Website Registration Forms
We collect information about you when you register on one of our websites. This registration information may include, but is not limited to your:
e-mail address
full name
mailing address
telephone number
date of birth
gender

Publisher Partners
When you complete a registration or offer form that is hosted by one of our website publisher partners on our behalf, the website publisher partner may submit all or a portion of the information that you submitted on the form to the Company. This information may include, but is not limited to: your IP address, e-mail address, name, mailing address, telephone number, date of birth, gender, and payment information; information about your background, interests, health, education, career goals, and shopping preferences; and any other information you provide to our website publisher partner.

Marketing Partners
We may receive information about you, including but not limited to your IP address, e-mail address, first name, last name, mailing address, and telephone number, from third party marketing partners that provide us with consumer data to manage on their behalf.

Automatic Information/Digital Identifiers
We may automatically receive and store certain types of information about you through the data sources listed above.

You may be familiar with the term "cookies," which are unique alphanumeric identifiers that store information on your computer. A cookie is placed on your computer when your web browser accesses our website. We use cookies for tracking transactions and the user characteristics explained in detail throughout this Privacy Policy. If you choose, there are utilities available for purchase from independent software providers to install on your computer as well as tools/preferences you can choose through most web browsers to make website visits anonymous. Of course, cookies let you have a more satisfying website experience, so we recommend that you leave them turned on.

We also collect information through our web server applications. This information includes your Internet Protocol or "IP" address, date/time stamp, browser type, and referring URL.

Additionally, we may use pixel tracking technology to track the completion of transactions with us or our advertisers, the source information for those transactions, and your IP address, date/time stamp, browser type, and referring URL.

Government Forms
The Company may be required to create, collect, maintain, and submit certain information required by the government, such as IRS Forms W-9 and 1099. This information, which may include your taxpayer identification number, will not be used, shared, transferred, or sold for marketing purposes.

HOW DO WE USE THIS INFORMATION?
We may use the collected PII and Non-PII for any legally permissible purpose in our sole discretion, including but not limited to those explained below.

Ad Serving
We may serve advertisements to you based, in part, on your IP address, the demographic and geographic information you submitted to the Company during the website registration process, and other socio-economic information, psychographic information, Internet behavior (i.e., browsing, search, shopping, purchase, and ad response behavior), and lifestyle information about you that we obtain from affiliated entities and from third parties.

We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our Web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit www.networkadvertising.org.

Pre-select/Pre-fill Offers
Our website technology may pre-select certain offers for you to view based on the demographic and geographic information you submitted to the Company during the website registration process. Additionally, this technology may pre-fill some or all of the offers' data fields with the information you submitted during the website registration process in order to prevent you from having to re-enter this information. We may not show all of the pre-filled data fields to you.

Upsell
We utilize customized post transactional or "upsell" technology to help advertisers generate sales, while providing you with a series of great offers we think may be of interest to you. The way it works is simple: once you purchase a product or service from one of our reward advertisers, you will be offered additional products or services that we think may be of interest to you. If you elect to purchase products or services from an advertiser in the post transactional channel, we will pass the information that you provided during the initial transaction to the subsequent advertiser, including but not limited to your credit card information. This information pass is done to enhance and simplify your purchasing experience. Your information will only be passed to an advertiser in the post transactional channel after you have elected to purchase their product or service. By electing to purchase their product or service you consent to the passing of your data to the third party advertiser in question.

Customer Service and Fulfillment
We may use your information to operate the website promotion, service your account and to fulfill rewards earned through Company websites. We may also use your information to verify your identity or claimed account status and, where we consider appropriate, investigate your compliance with the terms and conditions of the website promotion or any advertiser offer. We do retain customer service correspondence.

Credit Card Preauthorization
By submitting your credit card information to us or to one of our advertisers, you are authorizing the Company or its agent to periodically verify that your credit card account is valid and has credit available by charging, and thereafter crediting, a small sum to the card.

Marketing
We may use your information in our online (e.g., e-mail marketing) and offline (e.g., telemarketing, cell phone text messaging, skip tracing, and direct mail) marketing programs. If you would like to be removed from these programs please write to us.

HOW DO WE SHARE INFORMATION?
We may share the collected PII and Non-PII for any legally permissible purpose in our sole discretion, including but not limited to those explained below.

Within the Company
We may share information we collect with affiliated companies, including our parent company and other subsidiaries of our parent company, for use in their ad serving and marketing programs. This Privacy Policy does not apply to affiliated companies and their collection, use and sharing of information.

Vendors
We may share your information with various third party vendors that are not part of the Company, including but not limited to vendors that provide us with technology to deploy commercial e-mail, vendors that sell the products or services for which you have qualified through one of our websites, and shipping companies that we utilize to ship products to you.

Advertisers
When you participate in an offer by completing a form, we will transfer the information you submitted on the form to the applicable advertiser.

When you answer "yes" or "no" to a marketing or survey question, some or all of the information that you submitted during the website registration process will be transferred to advertisers that we believe may be of interest to you without providing you with another opportunity to review the information.

When you select "yes" next to an offer, we will transfer some or all of the information that you submitted during the website registration process to the applicable advertiser without providing you with another opportunity to review the information.

Ad Serving Companies
We may use third party ad networks or ad serving companies to serve advertisements on our websites. We pass information about you to these companies so that they can deliver targeted advertisements that they believe will be of interest to you. The information passed to these companies may include, but is not limited to, your IP address, e-mail address, name, mailing address, telephone number, date of birth, gender, and any other information you provide to us. Web pages that are served by these companies will state that they are "powered by" or "ads by" the applicable company and will contain a link to that company's privacy policy.

• Google, as a third party vendor, uses cookies to serve ads on our site.
• Google's use of the DART cookie enables it to serve ads to our users based on their visit to our sites and other sites on the Internet.
• Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Marketing Partners
We may share, license or sell your information to third parties for various marketing purposes, including their online (e.g., e-mail marketing) and offline (e.g., telemarketing, cell phone text messaging, skip tracing, and direct mail) marketing programs. If you would like to be removed from these programs write to us.

Data Enhancement/Appending/Validation
We may use third party service providers to enhance our database with additional elements, including but not limited to age ranges present in your household, whether you own or rent a home, the length of time you have lived at your residence, whether you are a mail order buyer or responder, household income, and gender. Further, we may use third party service providers to append telephone numbers to other data points we have in our database. We also may use third party service providers to validate the data we have in our database.

Additionally, we may share, license or sell your information to third parties for use in their data validation, enhancement, information verification services, and, to the extent permitted by law, individual reference or look-up services.

Third Party Cookies
Notwithstanding anything else in this policy, we or a data provider we have engaged may place or recognize a unique cookie on your browser to enable you to receive customized ads or content.?? These cookies contain no personally identifiable information.? The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address, that we may share with a data provider solely in hashed, non-human readable form. To opt-out of these cookies, please go to http://www.aboutads.info/choices.

Governmental Agencies or Other Companies
We may share your information with law enforcement officials or governmental agencies: (1) in response to their request; (2) when permitted or required by law; or (3) to establish our compliance with applicable laws, rules, regulations, or guidelines.

We may store and share your information with third parties for suppression or opt-out purposes.

We also may share your information with third parties when: (1) trying to protect against or prevent actual or potential fraud or unauthorized transactions; (2) investigating fraud that has already taken place; (3) enforcing or applying existing terms and conditions and/or other agreements; (4) protecting the rights, property or safety of our websites, our users or others; or (5) responding to subpoenas, court orders or legal process, or to establish or exercise our legal rights or defend against legal claims.

In all cases, this information is not provided to these entities or persons for marketing purposes.

Right to Transfer
Should the Company choose to sell or transfer business assets, it is possible that the information we possess may be transferred as part of that transaction. The Company may decide to retain a copy of the information post sale or transfer.

COMPANY CUSTOMER CHOICES

Marketing Communications and Unsubscribe Information
By completing and submitting a Company registration form, you are consenting to receive marketing communications from the Company and its third party marketing partners. If, after you have shared your information with the Company, you decide that you do not want to receive marketing communications or newsletters from the Company and its third party marketing partners, you can discontinue the communications by clicking here and filling out our form. If you have registered or submitted information under more than one e-mail account, you must submit separate unsubscribe requests for each account.

Request for More Information
As it relates to marketing communications or any other questions you might have about our Privacy Policy, please write to us at Prime Publishing, LLC, 3400 Dundee Road, Suite 220, Northbrook, IL? 60062.

WHAT HAPPENS IF I HIT A LINK TO ANOTHER SITE FROM A COMPANY WEBSITE?
Our websites may offer links to other websites. Other websites have their own terms of use and privacy and security policies. If you choose to visit one of these sites, you should review the policies that govern that particular site.

APPLICATION OF THIS PRIVACY POLICY
This Privacy Policy applies to all information collected by or submitted to the Company. Other affiliated entities of the Company may obtain information independently from transactions and experiences with you or from other sources. This Privacy Policy does not pertain to that information.

WHAT IS THE POLICY WITH RESPECT TO COMMUNICATING WITH CHILDREN?
We recognize the unique privacy concerns regarding children. We are committed to carefully protecting privacy where children are involved no matter the point of contact. In particular, our intention is to fully comply with the Children's Online Privacy Protection Act ("COPPA"). Per COPPA guidelines, we do not knowingly collect PII from children under the age of 13. If a parent or guardian is made aware that a child under the age of 13 has provided us with PII through any point of contact, click here to contact us and we will delete the information about the child referenced from our files.

SECURITY
There is no such thing as complete security on the Internet or otherwise. The Company uses various security techniques on our websites to help protect against the loss, misuse or modification of information we've collected from you. When you access your personal information or transmit information to us, that information is stored on servers that we have taken steps to protect from unauthorized access or intrusion. While we strive to protect your information, the Company cannot ensure or warrant the security of any information you transmit to us. You acknowledge and assume this risk when communicating with the Company, its partners and affiliates.

LIMITATION OF LIABILITY
YOU UNDERSTAND AND AGREE THAT ANY DISPUTE OVER PRIVACY IS SUBJECT TO THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY, AS WELL AS THE TERMS AND CONDITIONS OF THIS WEBSITE (INCLUDING LIMITATIONS ON DAMAGES). YOU AGREE THAT THE COMPANY'S LIABILITY FOR ANY BREACH OF THIS PRIVACY POLICY SHALL BE LIMITED TO THE VALUE OF THE TRANSACTIONS OR SERVICES PROVIDED TO YOU BY THE COMPANY TO THE EXTENT SUCH CLAIM IS NOT OTHERWISE BARRED BY OUR TERMS AND CONDITIONS.

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Source: http://www.mrfood.com/Pastry/Candy-Apple-Tarts

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Africa will not change overnight, but now is the time to invest, says ...

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Kenya?s restaurant industry has been booming over the last few years. Local brands are opening outlets in major cities to meet growing demand from the middle class, while international players have also entered the market. Investors too, seem to be taking note. Last year, private equity firm Emerging Capital Partners (ECP), bought a majority stake in a homegrown coffee chain. This interest among investors and entrepreneurs is expected to continue.

The inside of a Big Square outlet.

?The middle class is growing and we need to invest in companies that service that middle class. I think the excitement in our industry will only grow,? said Morne Deetlefs, the owner of casual dining restaurant Big Square.

We are seated at a construction site where the South African entrepreneur is overseeing the building of his second restaurant in Gigiri, in the heart of Nairobi?s diplomatic zone.

The first Big Square outlet located in Karen, an upmarket area in Nairobi, has already carved a niche for itself barely a year since it opened. By the end of 2013, Deetlefs plans on opening a third Big Square outlet in another prime area, called Lavington.?Next year, he hopes to expand to the middle income suburbs in Nairobi.

?I definitely don?t want to be a brand that is exclusive. When creating a brand, you need to choose your best locations first. Once you are known, you can now start venturing into other areas,? he said.

Deetlefs, who was previously managing director at a firm that runs fast food, bakery and convenience retail outlets in Kenya, said he started Big Square to fill a gap in the market.

?I saw an opportunity? The timing is right. I think in the next five to eight years, the whole of East Africa will be a different place? look at the development going on and the growing middle class,? said Deetlefs.

Deetlefs reckoned that there ?is scope for national growth?, citing the emergence of business hubs in major urban centres across Kenya.

?Next year we want to be in ten locations,? said Deetlefs. ?It is achievable. I am optimistic about the market. Look at what is happening at other players in the industry. They are all growing.?

According to Deetlefs, investors have realised that the restaurant business could be profitable and are willing to finance innovative businesses that meet market demand.

?If you create the right opportunity, people will invest. I am not focusing on the money. I am focusing on the brand. I am focusing on the business. Once I can prove that this is fruitful and I can get other people excited about it, the money will come,? he said.

Despite the increasing number of restaurants and coffee houses in major urban centres in Kenya, Deetlefs believes the market is big enough and there is space for brands that differentiate themselves from the rest.

?|?View article on single page

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Related articles:

?I have not had a day off in six weeks,? says restaurant entrepreneur

?Quitting is never an option,? says Kenyan restaurant entrepreneur

Entrepreneur watch: Bringing the ?Zen? back to Kenya?s restaurant industry

Traditional Kenyan restaurant attracts expats and tourists

Kenyan restaurant brand targeting growing middle class

?People don?t mind spending an extra buck for quality,? says craft beer entrepreneur

Source: http://www.howwemadeitinafrica.com/africa-will-not-change-overnight-but-now-is-the-time-to-invest-says-restaurant-entrepreneur/28034/

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